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Ooh Noo was born when one of their designers became a young mother. She wanted the best for her children: bedding that was well designed and made of pure materials that could be washed ad infinitum. Bedding that she could mix and match and use for both her children: a boy and a girl. A bedding that she could bequeath to another family after she no longer had use for it, or just keep it for her grandchildren. Before long, she found herself designing the bedding with the help of other members of the Ooh Noo team. Each item was first tested out by her family. The children made their best effort to make as much mess as possible and their mother then washed and tumble dried the bedding without mercy. At the same time, she took careful attention to see what is most comfortable and loved by her children. Only the items that survived these extreme testing conditions made it to the collection.

The entire Ooh Noo collection is designed in the European Union and is also produced there, by hand. What’s more, the team is positively tiny. It consists of a few young designers, painters and artists, a printer and a seamstress. When you purchase an Ooh Noo product, you can be certain it was created the old school way: in a community of people, who create these cute little things because they love to.